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NEWS - DEVELOPMENTS AND UPDATES Client
Testimonial Wednesday, April 12, 2006 - ESPY Model Testing Scaled Back? Our famous ESPY reduced-rate model testing program has been running since the summer of 2003, and there are now rumors that the program could be scaled back in favor of conventional consultations and increasing model portfolio photography and talent head shot photography. Our regular photography services have seen an increase in bookings, and ESPY has indications that it may not be as cost-effective as it used to be. With regular-rate service bookings increased, we have less time to do any reduced rate services even as group projects, and historically offline sales have led to conventional service bookings rather than ESPY bookings. ESPY has always been the darling of online sales efforts, and with a 30% drop in online sales, ESPY sessions are not booking like they used to. Overall, however, sales are up, with the majority going to our conventional services and our greatest success coming from our highly-refined offline sales program. It seems that when people see our work, they are inspired to invest in our photography services. This is how it should be, and it should be noted that we are booking clients even after they have shopped other photographers in this market. ESPY sessions may become less frequent, and we may become highly selective on who we book into this service. The next session is in late May, and there may not be another until July or August. With the connected First Look program, and some issues regarding height limitations in what agencies will even consider in a model, ESPY may become an elite service which is an exception rather than the rule. NEXT NEWS - PREVIOUS NEWS - NEWS DIRECTORY ______________________________ |
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| IMAGE CREDIT: Client Jinelsa Rosado, a model and actress from Tampa Bay, Florida | ||
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