Aurora PhotoArts, AuroraPhotoArts.Com. Tampa Bay's Top Photography Services. A Passinault.Com company. EST June 10, 1994.

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NEWS - DEVELOPMENTS AND UPDATES

Client Testimonial
"Informative words to go with the best pictures in Florida! You people really know what you're doing, and I have not found a single photographer in my daughters modeling career who can match your professional skill in photography or extensive knowledge of the business. I enjoy reading your developments section to see what is going on with you. "
-John, a father from Tampa Bay, Florida

Sunday, February 12, 2006 - Site Success

The current Aurora PhotoArts site continues to surprise us. Not only is the site extremely effective as a marketing tool and is instrumental in helping us book record levels of work, but an experimental feature is proving to be a brilliant addition to the site design.
We’re talking about our CLIENT ALERT system, which not only works, but is inspiring a lot of curiosity about the great ideas that our staff seems to come up with all of the time. We have a bet going on around here that some photographers will start using a similar system (as long as they don’t claim that they came up with it and give credit where it is due, we don’t really mind). The irony is that the alert system works best when you A.) Have at least a few years of working in a market like Tampa Bay, and B). Are actually booking enough work and have worked with enough models to use it with. For most of the people who would do that out there, neither is the case.
So what is our alert system all about? Well, it stemmed from research and study of our web logs over the years. We noticed that some of our traffic and the patterns that emerged were from models and other clients going on our web site to look at their pictures, and they would often forward the web site profiles to their friends and professional contacts (we have the same issue with our web proofs that we send to clients who have finished their photography sessions).
After a few years of heavy bookings, life throws a monkey wrench into our client contact flow, and we lose touch with some of our clients. It’s not, mind you, intentional for either our clients or ourselves, but it does happen. C. A. Passinault, after noticing that there were several clients who vanished and had the opportunity to go over the final design documents of this present site a week before it was coded, realized that there was an answer to his problem. He inked in the alert system, figured out how it would work in a day of sorting out details, and then forwarded the design addition to the EOS Web Team so they could implement the experimental feature.
There is a lot of psychology behind the alert system. We know people and human nature (one of the reasons that our sell-through numbers are so good). C. A. Passinault realized that such a system was the perfect way to get important messages to unavailable clients who eventually came back to the site to look at their pictures. None of us were prepared for just how effective this idea would be.
Many of our clients are now checking in after they see an alert for them, and we are reconnecting with our past clients, who are very enthusiastic about working with us again. One client, Jinelsa Rosado, was a fifteen year old child model when we last worked with her. She’s now nineteen, very much grown up, and we are booking her into our stock photography program because we know she’s an experienced model and can deliver the professional looks that the project needs.

We have some really interesting features that we will be adding to the site design soon, such as a PHP based database system that will allow the interactive serving of the right pictures for individual visitors based on their activity on the site. We’ll check that out later.

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Aurora PhotoArts, a Passinault.Com company - News
		NEWEST IMAGES NEWS - DEVELOPMENTS AND UPDATES Client Testimonial "Informative words to go with the best pictures in Florida! You people really know what you're doing, and I have not found a single photographer in my daughters modeling career who can match your professional skill in photography or extensive knowledge of the business. I enjoy reading your developments section to see what is going on with you. " -John, a father from Tampa Bay, Florida Sunday, February 12, 2006 - Site Success The current Aurora PhotoArts site continues to surprise us. Not only is the site extremely effective as a marketing tool and is instrumental in helping us book record levels of work, but an experimental feature is proving to be a brilliant addition to the site design. We’re talking about our CLIENT ALERT system, which not only works, but is inspiring a lot of curiosity about the great ideas that our staff seems to come up with all of the time. We have a bet going on around here that some photographers will start using a similar system (as long as they don’t claim that they came up with it and give credit where it is due, we don’t really mind). The irony is that the alert system works best when you A.) Have at least a few years of working in a market like Tampa Bay, and B). Are actually booking enough work and have worked with enough models to use it with. For most of the people who would do that out there, neither is the case. So what is our alert system all about? Well, it stemmed from research and study of our web logs over the years. We noticed that some of our traffic and the patterns that emerged were from models and other clients going on our web site to look at their pictures, and they would often forward the web site profiles to their friends and professional contacts (we have the same issue with our web proofs that we send to clients who have finished their photography sessions). After a few years of heavy bookings, life throws a monkey wrench into our client contact flow, and we lose touch with some of our clients. It’s not, mind you, intentional for either our clients or ourselves, but it does happen. C. A. Passinault, after noticing that there were several clients who vanished and had the opportunity to go over the final design documents of this present site a week before it was coded, realized that there was an answer to his problem. He inked in the alert system, figured out how it would work in a day of sorting out details, and then forwarded the design addition to the EOS Web Team so they could implement the experimental feature. There is a lot of psychology behind the alert system. We know people and human nature (one of the reasons that our sell-through numbers are so good). C. A. Passinault realized that such a system was the perfect way to get important messages to unavailable clients who eventually came back to the site to look at their pictures. None of us were prepared for just how effective this idea would be. Many of our clients are now checking in after they see an alert for them, and we are reconnecting with our past clients, who are very enthusiastic about working with us again. One client, Jinelsa Rosado, was a fifteen year old child model when we last worked with her. She’s now nineteen, very much grown up, and we are booking her into our stock photography program because we know she’s an experienced model and can deliver the professional looks that the project needs. We have some really interesting features that we will be adding to the site design soon, such as a PHP based database system that will allow the interactive serving of the right pictures for individual visitors based on their activity on the site. We’ll check that out later. NEXT NEWS - PREVIOUS NEWS - NEWS DIRECTORY ______________________________ SPECIAL OFFERS - ALERTS
	IMAGE CREDIT: Client Roxanne Kowalska, a model from Clearwater, Florida

ALERTS - ABOUT - NEWS - PORTFOLIO - PHOTOGRAPHY - SERVICES - JOBS - SUPPORT - PROJECTS - LINKS - TESTIMONIALS - CONTACT - DISCLAIMER Aurora PhotoArts Marketing Site V5. VENUS CLASS Web Site by EOS MediaArts. Events by Eventi Events. Aurora PhotoArts, a Passinault.Com company. Aurora PhotoArts is a company of Passinault Industries LLC. Tampa Bay, Florida © Copyright 1994-2006 Aurora PhotoArts. All rights reserved. Unauthorized duplication and use of all images is expressly forbidden. Releases and proof of copyright ownership are on on file at our offices in the Tampa Bay area. Images cannot be licensed or sold without a model release or the appropriate release. Aurora PhotoArts is affiliated with Tampa Bay advertising agency EOS MediaArts, a Passinault.Com company and one of our many sister companies. We often refer our model, actor, and talent clients to advertising agencies for booked model jobs in the Tampa Bay markets as well as other major markets. Talent do not have to be our clients in order to be referred to the advertising agency bookings, as they only need to have professional career tools such as portfolios, composite cards, and head shots in order to be considered. Referred talent may use the professional tools that they have and are not required to book any services from us in order for us to refer them. Aurora PhotoArts allows our clients to bring along a friend or a family member to any service that they book as long as it is not a professional conflict of interest. Clients and models under the age of 21 are encouraged to involve their parents in the consultation, booking, and service process of any of our services that they wish to book. Anyone under the age of 18 is required to have the full participation of their parents or legal guardian. We do not knowingly solicit minors for any service that we offer. We only refer models to top model and talent agencies who have professional clients and who are associated with ethical professionals. Aurora PhotoArts is not affiliated with any model and talent agency or agencies, and our photography and design services company is not represented by any agency. We are not responsible for the opinions and actions of any agencies who we may refer our clients to. Additionally, we recommend that models invest in portfolio pictures and composite cards before going to any agency, as this will avoid any potential professional or ethical conflicts of interest without compromising the integrity or quality of the portfolio pictures and modeling career tools that they need. Aurora PhotoArts Blinder Security enabled. APS Version optimized for photography and design services marketing. Blinder web site security protocols by Tampa Bay advertising agency EOS MediaArts. This web site is used for marketing purposes only and does not include detailed information about our plethora of service lines. We do not post information such as rates on this web site. If you have any questions about our services, would like to set up a free consultation, or would like to know our rates, please contact us by calling our Client Services department today at (813) 671-9507. We would be more than happy to answer your questions over the phone or in person. General APS disclaimer for the Tampa Bay and Florida markets updated 11/27/06. .