Aurora PhotoArts, AuroraPhotoArts.Com. Tampa Bay's Top Photography Services. A Passinault.Com company. EST June 10, 1994.

NEWS - DEVELOPMENTS AND UPDATES

Client Testimonial
"You all stay busy. I wouldn't expect anything less from the Tampa Bay photography market leaders."
-Leidy, a model from Tampa Bay, Florida

Monday, November 7, 2005 - Site Perspectives

We have some good news and some bad news. Actually, though, the bad news isn't so much as bad, but it is disappointing for this month.
The good news comes first. The early numbers are in. This new site has exceeded our expectations as a marketing tool, and is easily the best photography web site in the Tampa Bay market. Some people can have their fancy flash-based sites which only half of their visitors can see because of low speed Internet connections or browser plug-ins that they do not have. Another thing about fancy flash-based sites: they don't update easily unless you're the web developer, and in most cases, the photographer or photography company who owns such sites didn't build them and have no direct or easy way to update them. We will settle for intuitive, effective, and 100% compatible with all browsers and connection speeds. Just because it isn't full of flash doesn't mean that it isn't the best. Before you think that we are knocking flash-based sites, we are not. We realize that new technology has its advantages as well as its drawbacks, and we will be using that technology ourselves as soon as it can be used effectively. It's just that most of those efforts are overdone with no clue or thought toward the business model or the target market and are ultimately uneffective; a point that we will be more than happy to prove in the next year.
This new Aurora PhotoArts web site is designed to be pushed by a sales team and is built around a massive online portfolio so potential clients can see the high quality and obvious value of our work firsthand. We haven't abandoned the old-school Internet/ search engine based market, however, and the new site is designed to be search engine friendly. At the moment, we are ranking very high in some search engines but not others. Google, for starters, has changed and is no longer ranking our site high. That will change in the next six weeks, and it must, as our work and our site deserve to be at the top. We feel that what this company offers is much more relevant than what is now coming up in some searches (look and see. Other than an Orlando based photographer who does exceptional work, you need to look at those search results and compare them to us and what we offer. Is it really relevant? We think not).
This said, the site has exceeded our projections so far, and the numbers are looking good. We won't know the final score, however, and won't have a solid base of reference until the market picks up in January like it normally does; after years in business in the Tampa Bay market, there are definite market patterns that have been established that allow us to accurately forecast the cycles of business. So far, this year has been slower than the past few years, but it is only because of all of the support work that we've had to do. We are now focusing our efforts on marketing, sales, and service, and are looking forward to a record breaking year in 2006. We're going to put all of that expanded business to work, too- we are on the verge of procuring even more equipment and new lights, and will even be setting up a new joint-photography studio now known as Fusia. The new gear is not necessarily needed for the Tampa Bay market, but we need it for both our commercial photography work and to compete with photography companies in big cities such as Chicago and New York. Of course, this will increase our lead in this market by default, too, and we might add it will increase our market leadership dramatically. There is a saying in business, and that saying goes like this: "Good equipment does not make up for lack of talent". We know by observing others that you can fake your skill and knowledge in this business; we call such "competitors" Fools Gold. In our case, we have lots of talent, lots of experience, and lots of skill. When we obtain the rest of our tools, people are going to wonder how our work became ten times better overnight. The actual reason, of course, would be that the work always existed, but was held back by a lack of tools. In the case of the Fools Gold analogy, what will happen is that we will be subjecting them to a lot of heat and pressure in the market, they will become known for what they really are when they start to stink, and they will fall out of business. We're not putting down our present work, however, by any means- especially when the Fools Gold people like to learn from it whenever they can. We are very proud of the quality of our work, and it really is the best value in the Tampa Bay market; our photography and photography support services are what we would want and need if we were clients. It's just that we also realize that there is room for improvement; we know where we need to go and know how to get there. We're just now getting what we need to bring a new vision into reality, and, quite frankly, this market needs it. Get ready to witness the greatest growth of this company in our history.
Now, it's time for the bad news. The news deals with site updates for the month of November. While we will be working to get our portfolio core menu online and add more images to our portfolio database, there won't be a lot of updates like there have been the past six weeks except for a handful of news and update postings. The reason? There are two. First of all, we will be busy booking and working photography sessions, and it may be some time before the next big update. We have some catching up to do. The other reason is that the EOS web team has shifted its attention to completing Independent Modeling, Independent Acting, Independent Performer, and TALON. That is a huge project that will take a while. They also have to complete upgrades to the Eventi Events site, launch a new Tampa Bay Modeling site, and continue developing a new modeling resource site called Advanced Model.
They are telling us November, but we're telling you this: Don't expect a lot of updates to this site until the new year at least. 2006 will be the year that it will be heavily updated and it will really grow. Thank you all for your patience.

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Aurora PhotoArts, a Passinault.Com company - News
		NEWEST IMAGES NEWS - DEVELOPMENTS AND UPDATES Client Testimonial "You all stay busy. I wouldn't expect anything less from the Tampa Bay photography market leaders." -Leidy, a model from Tampa Bay, Florida Monday, November 7, 2005 - Site Perspectives We have some good news and some bad news. Actually, though, the bad news isn't so much as bad, but it is disappointing for this month. The good news comes first. The early numbers are in. This new site has exceeded our expectations as a marketing tool, and is easily the best photography web site in the Tampa Bay market. Some people can have their fancy flash-based sites which only half of their visitors can see because of low speed Internet connections or browser plug-ins that they do not have. Another thing about fancy flash-based sites: they don't update easily unless you're the web developer, and in most cases, the photographer or photography company who owns such sites didn't build them and have no direct or easy way to update them. We will settle for intuitive, effective, and 100% compatible with all browsers and connection speeds. Just because it isn't full of flash doesn't mean that it isn't the best. Before you think that we are knocking flash-based sites, we are not. We realize that new technology has its advantages as well as its drawbacks, and we will be using that technology ourselves as soon as it can be used effectively. It's just that most of those efforts are overdone with no clue or thought toward the business model or the target market and are ultimately uneffective; a point that we will be more than happy to prove in the next year. This new Aurora PhotoArts web site is designed to be pushed by a sales team and is built around a massive online portfolio so potential clients can see the high quality and obvious value of our work firsthand. We haven't abandoned the old-school Internet/ search engine based market, however, and the new site is designed to be search engine friendly. At the moment, we are ranking very high in some search engines but not others. Google, for starters, has changed and is no longer ranking our site high. That will change in the next six weeks, and it must, as our work and our site deserve to be at the top. We feel that what this company offers is much more relevant than what is now coming up in some searches (look and see. Other than an Orlando based photographer who does exceptional work, you need to look at those search results and compare them to us and what we offer. Is it really relevant? We think not). This said, the site has exceeded our projections so far, and the numbers are looking good. We won't know the final score, however, and won't have a solid base of reference until the market picks up in January like it normally does; after years in business in the Tampa Bay market, there are definite market patterns that have been established that allow us to accurately forecast the cycles of business. So far, this year has been slower than the past few years, but it is only because of all of the support work that we've had to do. We are now focusing our efforts on marketing, sales, and service, and are looking forward to a record breaking year in 2006. We're going to put all of that expanded business to work, too- we are on the verge of procuring even more equipment and new lights, and will even be setting up a new joint-photography studio now known as Fusia. The new gear is not necessarily needed for the Tampa Bay market, but we need it for both our commercial photography work and to compete with photography companies in big cities such as Chicago and New York. Of course, this will increase our lead in this market by default, too, and we might add it will increase our market leadership dramatically. There is a saying in business, and that saying goes like this: "Good equipment does not make up for lack of talent". We know by observing others that you can fake your skill and knowledge in this business; we call such "competitors" Fools Gold. In our case, we have lots of talent, lots of experience, and lots of skill. When we obtain the rest of our tools, people are going to wonder how our work became ten times better overnight. The actual reason, of course, would be that the work always existed, but was held back by a lack of tools. In the case of the *Fools Gold* analogy, what will happen is that we will be subjecting them to a lot of heat and pressure in the market, they will become known for what they really are when they start to stink, and they will fall out of business. We're not putting down our present work, however, by any means- especially when the *Fools Gold* people like to learn from it whenever they can. We are very proud of the quality of our work, and it really is the best value in the Tampa Bay market; our photography and photography support services are what we would want and need if we were clients. It's just that we also realize that there is room for improvement; we know where we need to go and know how to get there. We're just now getting what we need to bring a new vision into reality, and, quite frankly, this market needs it. Get ready to witness the greatest growth of this company in our history. Now, it's time for the bad news. The news deals with site updates for the month of November. While we will be working to get our portfolio core menu online and add more images to our portfolio database, there won't be a lot of updates like there have been the past six weeks except for a handful of news and update postings. The reason? There are two. First of all, we will be busy booking and working photography sessions, and it may be some time before the next big update. We have some catching up to do. The other reason is that the EOS web team has shifted its attention to completing Independent Modeling, Independent Acting, Independent Performer, and TALON. That is a huge project that will take a while. They also have to complete upgrades to the Eventi Events site, launch a new Tampa Bay Modeling site, and continue developing a new modeling resource site called Advanced Model. They are telling us November, but we're telling you this: Don't expect a lot of updates to this site until the new year at least. 2006 will be the year that it will be heavily updated and it will really grow. Thank you all for your patience. NEXT NEWS - PREVIOUS NEWS - NEWS DIRECTORY ______________________________ SPECIAL OFFERS - ALERTS
	IMAGE CREDIT: Client Alexis Bobelis, a model from Saint Petersburg, Florida

ALERTS - ABOUT - NEWS - PORTFOLIO - PHOTOGRAPHY - SERVICES - JOBS - SUPPORT - PROJECTS - LINKS - TESTIMONIALS - CONTACT - DISCLAIMER Aurora PhotoArts Marketing Site V5. VENUS CLASS Web Site by EOS MediaArts. Events by Eventi Events. Aurora PhotoArts, a Passinault.Com company. Aurora PhotoArts is a company of Passinault Industries LLC. Tampa Bay, Florida © Copyright 1994-2006 Aurora PhotoArts. All rights reserved. Unauthorized duplication and use of all images is expressly forbidden. Releases and proof of copyright ownership are on on file at our offices in the Tampa Bay area. Images cannot be licensed or sold without a model release or the appropriate release. Aurora PhotoArts is affiliated with Tampa Bay advertising agency EOS MediaArts, a Passinault.Com company and one of our many sister companies. We often refer our model, actor, and talent clients to advertising agencies for booked model jobs in the Tampa Bay markets as well as other major markets. Talent do not have to be our clients in order to be referred to the advertising agency bookings, as they only need to have professional career tools such as portfolios, composite cards, and head shots in order to be considered. Referred talent may use the professional tools that they have and are not required to book any services from us in order for us to refer them. Aurora PhotoArts allows our clients to bring along a friend or a family member to any service that they book as long as it is not a professional conflict of interest. Clients and models under the age of 21 are encouraged to involve their parents in the consultation, booking, and service process of any of our services that they wish to book. Anyone under the age of 18 is required to have the full participation of their parents or legal guardian. We do not knowingly solicit minors for any service that we offer. We only refer models to top model and talent agencies who have professional clients and who are associated with ethical professionals. Aurora PhotoArts is not affiliated with any model and talent agency or agencies, and our photography and design services company is not represented by any agency. We are not responsible for the opinions and actions of any agencies who we may refer our clients to. Additionally, we recommend that models invest in portfolio pictures and composite cards before going to any agency, as this will avoid any potential professional or ethical conflicts of interest without compromising the integrity or quality of the portfolio pictures and modeling career tools that they need. Aurora PhotoArts Blinder Security enabled. APS Version optimized for photography and design services marketing. Blinder web site security protocols by Tampa Bay advertising agency EOS MediaArts. This web site is used for marketing purposes only and does not include detailed information about our plethora of service lines. We do not post information such as rates on this web site. If you have any questions about our services, would like to set up a free consultation, or would like to know our rates, please contact us by calling our Client Services department today at (813) 671-9507. We would be more than happy to answer your questions over the phone or in person. General APS disclaimer for the Tampa Bay and Florida markets updated 11/27/06. .