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AURORA PHOTOARTS ARTICLE

Client Testimonial
"I have learned so much about photography and the modeling industry from your site. Thank you for being professional and refreshingly honest. "
-Kyle, a professional model from Orlando, Florida

TFP Is Not For Me

You really do get what you pay for. Why TFP does not work, and a solution to the problem. Aurora PhotoArts delivers on the promised potential of TFP by offering a professional alternative for established, professional models.

By C. A. Passinault
Senior Photographer
Aurora PhotoArts

TFP, also known as TFCD, is supposed to be a free exchange of services between a professional photographer, a professional model, and sometimes a professional Make Up Artist or Stylist. The term TFP means “Time For Prints”, and as most of these don’t actually give the model prints and gives them images on a CD, it is also known as TFCD, or “Time For CD”.
In theory, there is nothing wrong with this, and, quite frankly, professionals such as the photographers here at Aurora PhotoArts could care less what other professionals do and how they work out their collaborations. After all, our clients are happy, they get the highest quality pictures that they can use, and they all pay for them and feel great about a good investment into their careers. What we do have a problem with is that what people are calling “TFP” is giving aspiring models who are just getting into the business the wrong idea of how the business works, and it is crippling their careers before they get off the ground. While it is true that professionals sometimes offer “TFP”, it’s not only very rare but, in reality, it’s a professional collaboration between established professionals with an end goal that will benefit their careers in some way and not what TFP has actually become.
TFP has gone horribly wrong. It is a common practice done by amateurs who often have no professional aspirations or clue what they are doing. Part of the problem, it seems, is the widespread availability of low-cost, high-megapixel digital consumer cameras. There is no longer any overhead for photography, and this has opened the floodgates for just about anyone to declare themselves a “professional photographer” and start shooting.
Who are these “photographers”? 95% of them are average guys who run down to their corner electronics store and spend a few hundred dollars on a new digital camera. Do they bother learning anything about photography or the modeling industry? No. For what they have in mind, they don’t need to, either. These “guys with camera’s”, or GWC’s, are not professionals and their plans are no more than mere extensions of what any average guy is looking for. The camera is a tool to meet pretty girls, and more often than not, to see how far they can get them to do things they would not normally do.
Back in 2000, we did a survey on the Tampa Bay and Florida photography markets and could only find a few dozen professional photographers working in Florida. They were all professionals with varying degrees of ability and talent, and most of them made money at their craft and helped their clients. The few TFP’s that were done at the time were professional collaborations, and aspiring models who didn’t have portfolios quickly learned that they would have to invest in pictures and build a professional portfolio before any professional photographer would even consider collaborating with them. Back then, the high cost of photography equipment made it available only to those who were serious about what they did, and the result was that most photographers were actually professional photographers who knew what they were doing and had lots of hard-earned experience to back them up.
Enter 2006. In six years, a lot has changed. We did a survey on the market and lost count on the number of “photographers” there were. The most obvious changes, however, were a severe decline in the quality of photography done and the attitudes of people who thought they were models. In 2006, it seems, most models who really are not modeling think that being a model is about running around doing TFP’s with any photographer who will do them. For them, it’s not really a career, it’s an ego thing. It’s the same for many of these photographers. Their “career” consists of taking pictures of pretty girls and bragging about what model they have shot and how much they got away with. Some of these photographers graduate to the next level, taking advantage of models in many, many ways. Many overstate their qualifications and are only in it to rip off people and try to seduce attractive women. With no training or any real investment in their careers, these guys with cameras really have nothing to lose, and they have no ethics as a result. The aspiring models, with no clue on what quality work is and about what they really need, are easy victims.
With a degraded photography market, how has this affected us and other genuine professionals? It hasn’t impacted our business much, but we will say that we lost at least one shoot last year due to this nonsense, and the model in question has no career and is presently careening around aimlessly in the photography market that exists on the fringes of the modeling industry. With no clue about value and the attitude that you shouldn’t have to pay for pictures when so many others are giving them away for free, this model did it to herself. We’ve sat back and watched, and the quality of the pictures in her portfolio were either completely amateurish or overlit “sexy” shots done by porn photographers that still weren’t too good. Did it hurt us any? No. Did it help her career? Definitely not. Our opinion? It didn’t matter if she did a shoot with us or not, as there are plenty of competent professionals out there who would have given her great, usable pictures for the money. It’s just that, ironically, those professionals don’t give away what they have earned through hard work and investing in their careers themselves. Most professionals have nothing to gain by working for free, and working with an inexperienced model isn’t going to be cost effective if they are trying to build a portfolio, a development stage that most established professional photographers and models are well beyond. Why work with an amateur when that portfolio can grow from paying jobs with other professionals who are easier to work with and who can deliver what you need?
Obviously, we don’t worry about TFP photographers cutting into our market. They cannot compete with our work and their frivolous activities only serve to make us and other professionals look better. What’s annoying is that the uniformed and inexperienced are getting the wrong idea, and they are not benefitting from it. There is a saying, and it goes like this: All the practice in the world does nothing if you are practicing mistakes.
You have models who don’t know how to model, and have no incentive to learn. You have photographers who don’t know photography, and they don’t need to learn how because they are giving what they call photography away. It is the blind leading the blind in a crowded circle going nowhere. If you don’t bother learning and all that you do is practice, more often than not you are practicing mistakes.
Some of the professional credits and tear sheets that we have seen circulating portfolio networking sites from both aspiring models and guys with cameras are almost a parody of the real modeling industry. Is it a professional accomplishment to land in Maxim’s hometown hotties or FHM’s equivalent? Well, did they get paid? If it’s possible for someone to submit a snapshot of an aspiring model from a disposable camera with no pay for either the model or the photographer and no photographer credit printed, does being published in this way constitute a professional accomplishment and give you a real tear sheet? We say no. Just like opinions, you have to consider the source, and when a publication is publishing any pictures of pretty girls regardless of their quality or the photographer who takes it, we have to say once again that you have to consider both the source and the company that you keep. Go ahead, go get published in those. Just don’t call it a tear sheet, and take it for what it really is.
Although this article is about TFP’s, we are going to touch on how model and talent agencies fit into this puzzle. The truth is, most model and talent agencies frown on TFP and will not recommend it for the models that they represent. At first, that might seem great, but you must consider the motivation behind any good advice that they give to their models. It seems that the process of photographers working with agencies is very political, and we know this first-hand from dealing with agencies here in Tampa Bay.
Aurora PhotoArts and other professional photographers that we know and work with do not do TFP. We are too busy getting paid for our professional-quality work to deal with anything for free. This said, we have come up with professional alternatives to this TFP mess.

ESPY Reduced Rate Model Test Photography

For ASPIRING MODELS, we have our popular ESPY Reduced Rate Model Test Photography Sessions. It’s low cost and high quality for the best value. Those beginning models can get professional pictures from experienced professional photographers who have been working and specializing in model portfolio photography for years. The models will get good instruction and learn good habits, too. We also have a related program that ESPY leads to called First Look, but I am not at liberty to discuss details about this program or what it entails here in this article or on the Internet. ESPY has proven so effective, with the picture quality being the same as our other services, that professional models have bene using it for years to get extra, professional quality pictures for their modeling portfolios and composite cards. For those professional models, however, we now have something that finally beats TFP at its own game, and it works. It is the professional TFP Alternative, known as our ongoing Aurora PhotoStock Stock Photography Program.

Aurora PhotoStock Stock Photography Program
The professional TFP Alternative with quality and earning potential

For PROFESSIONAL MODELS with established portfolios and careers, we have this. Our ongoing stock photography program is the professional TFP Alternative for professional models. Here’s some of what the program offers:

TFP Terms.

You will get professional portfolio quality pictures and tear sheets at no cost other than the time spent working on the photography session and the gas and supplies expended doing it.


Professional Quality.

Here is where our program rises above TFP. You get the same, high quality work that Aurora PhotoArts is famous for, at no cost.

Earning Potential.

There has to be a catch, right? As we’ve stated, it’s not cost-effective to give away anything for free. That is, unless, you are developing and investing in a massive stock photography library with the goal to sell the images to companies, art directors, and ad agencies. What happens when the image sells? The model not only earns money, but gets a tear sheet for their portfolio, too. Ultimately, that’s what makes this program worthwhile and a sincere professional alternative to TFP.

Excited yet? We are! Developing our photography stock makes everyone money in the long run and fulfils the potential of what TFP is supposed to be. Will we limit this to professional models? While we will state that this is for professional, established models only, we won’t discriminate. If we feel that a model has the look and talent that a session needs, we will consider them. Just don’t hold your breath for this to happen, though. It will be a rare exception. Ultimately, however, it is highly unlikely that an inexperienced model with snapshots in their “portfolio” isn't going to be much of a professional threat to professional models with quality portfolios and tools that they have invested in. It’s the same with photography, and is one reason that we feel that TFP photographers are not much of a professional threat to us. In the end, the market balances itself out like it should, and discrimination doesn’t even factor in.

I am guilty. As a photographer, I did TFP from time to time many years ago when I was building my first portfolio. I had a professional attitude and professional aspirations about it, however, and worked with many professionals who helped me work on my skills and eventually corrected what I was doing wrong. When I went pro, I started to make money with my work and found that I didn’t have much time or motivation to do free shoots anymore, although I’ve always loved photography and working in this industry. Because I paid my dues, worked hard, and invested thousands of dollars of my money and thousands of hours of my time into my profession, I am now a professional photographer who is more than a match for anyone in this market and who does work that is much better than average. I am not, by far, the best photographer in the industry or in Florida for that matter, but I can honestly say that I am proud of my work, that I know what I am doing, and that I can sleep easily at night knowing that my clients get more than what they pay for. I I actually CARE about my clients and the job that they pay me for, and have the experience and skill to deliver even more than what I promise. My clients will speak for me, as well, as they are all happy with their photography investment and Aurora PhotoArts has the highest client satisfaction and support ratios in the industry. I have lost count how many times I have had clients thank me and my company for what we have done for them. We gave them pictures that worked for them in return for their investment.
As far as being the best, is it is possible to qualify such a label with so many different tastes and opinions (art is almost impossible to measure in any way)? Well, time will tell. I have the potential to be the best photographer in the United States, but it’s going to take time, learning more, and a lot of hard work to get my career to that point. That’s all that I can say for now. I can say that, presently, through feedback and with hard data, that the Aurora PhotoArts web site is the most effective photography services marketing web site in this market, and I eagerly look forward to seeing anyone try to top it. I’ll also say that Aurora PhotoArts is a top photography company with a pronounced and obvious leadership of the photography market in Tampa Bay, and that’s where we belong. We’ve worked hard enough to get here. No one else does what we do quite as well or can offer clients what we have to offer, and that makes us one of the top photography services values in Florida, and, dare I say, the United States.

Don’t sell yourself short. If you are a professional, you owe it to yourself not to work for free, and to demand the same professional courtesy, high quality standards, and excellence in others. If you are a working professional, can you honestly say that you can stay in business as a working professional by giving everything away, or do you support a hobby by working a day job in an office somewhere? What have you done to improve the photography and the modeling industries today? Only by helping others and the industry will you help yourself.
That makes me think of a term that I came up with and have been working on called “collaborative competition”, but that’s something that I’ll save for another article.

The opinions expressed in this article are those of the author and are not necessarily those of Aurora PhotoArts, our clients, or our professional affiliations.

 

 

IMAGE CREDIT: Client Kristen Ludwig, a model from Tampa Bay, Florida
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Aurora PhotoArts, a Passinault.Com company. Aurora PhotoArts is a company of Passinault Industries LLC.

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Unauthorized duplication and use of all images is expressly forbidden. Releases and proof of copyright ownership are on on file at our offices in the Tampa Bay area. Images cannot be licensed or sold without a model release or the appropriate release.
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