AURORA
PHOTOARTS ARTICLE
Client
Testimonial
"I have learned so much about photography and the modeling
industry from your site. Thank you for being professional and refreshingly
honest. "
-Kyle, a professional model from Orlando, Florida
TFP
Is Not For Me
You
really do get what you pay for. Why TFP does not work, and a solution
to the problem. Aurora PhotoArts delivers on the promised potential
of TFP by offering a professional
alternative for established, professional models.
By
C. A. Passinault
Senior Photographer
Aurora PhotoArts
TFP, also known
as TFCD, is supposed to be a free exchange of services between a professional
photographer, a professional model, and sometimes a professional Make
Up Artist or Stylist. The term TFP means “Time For Prints”,
and as most of these don’t actually give the model prints and
gives them images on a CD, it is also known as TFCD, or “Time
For CD”.
In theory, there is nothing wrong with this, and, quite frankly, professionals
such as the photographers here at Aurora PhotoArts could care less what
other professionals do and how they work out their collaborations. After
all, our clients are happy, they get the highest quality pictures that
they can use, and they all pay for them and feel great about a good
investment into their careers. What we do have a problem with is that
what people are calling “TFP” is giving aspiring models
who are just getting into the business the wrong idea of how the business
works, and it is crippling their careers before they get off the ground.
While it is true that professionals sometimes offer “TFP”,
it’s not only very rare but, in reality, it’s a professional
collaboration between established professionals with an end goal that
will benefit their careers in some way and not what TFP has actually
become.
TFP has gone horribly wrong. It is a common practice done by amateurs
who often have no professional aspirations or clue what they are doing.
Part of the problem, it seems, is the widespread availability of low-cost,
high-megapixel digital consumer cameras. There is no longer any overhead
for photography, and this has opened the floodgates for just about anyone
to declare themselves a “professional photographer” and
start shooting.
Who are these “photographers”? 95% of them are average guys
who run down to their corner electronics store and spend a few hundred
dollars on a new digital camera. Do they bother learning anything about
photography or the modeling industry? No. For what they have in mind,
they don’t need to, either. These “guys with camera’s”,
or GWC’s, are not professionals and their plans are no more than
mere extensions of what any average guy is looking for. The camera is
a tool to meet pretty girls, and more often than not, to see how far
they can get them to do things they would not normally do.
Back in 2000, we did a survey on the Tampa Bay and Florida photography
markets and could only find a few dozen professional photographers working
in Florida. They were all professionals with varying degrees of ability
and talent, and most of them made money at their craft and helped their
clients. The few TFP’s that were done at the time were professional
collaborations, and aspiring models who didn’t have portfolios
quickly learned that they would have to invest in pictures and build
a professional portfolio before any professional photographer would
even consider collaborating with them. Back then, the high cost of photography
equipment made it available only to those who were serious about what
they did, and the result was that most photographers were actually professional
photographers who knew what they were doing and had lots of hard-earned
experience to back them up.
Enter 2006. In six years, a lot has changed. We did a survey on the
market and lost count on the number of “photographers” there
were. The most obvious changes, however, were a severe decline in the
quality of photography done and the attitudes of people who thought
they were models. In 2006, it seems, most models who really are not
modeling think that being a model is about running around doing TFP’s
with any photographer who will do them. For them, it’s not really
a career, it’s an ego thing. It’s the same for many of these
photographers. Their “career” consists of taking pictures
of pretty girls and bragging about what model they have shot and how
much they got away with. Some of these photographers graduate to the
next level, taking advantage of models in many, many ways. Many overstate
their qualifications and are only in it to rip off people and try to
seduce attractive women. With no training or any real investment in
their careers, these guys with cameras really have nothing to lose,
and they have no ethics as a result. The aspiring models, with no clue
on what quality work is and about what they really need, are easy victims.
With a degraded photography market, how has this affected us and other
genuine professionals? It hasn’t impacted our business much, but
we will say that we lost at least one shoot last year due to this nonsense,
and the model in question has no career and is presently careening around
aimlessly in the photography market that exists on the fringes of the
modeling industry. With no clue about value and the attitude that you
shouldn’t have to pay for pictures when so many others are giving
them away for free, this model did it to herself. We’ve sat back
and watched, and the quality of the pictures in her portfolio were either
completely amateurish or overlit “sexy” shots done by porn
photographers that still weren’t too good. Did it hurt us any?
No. Did it help her career? Definitely not. Our opinion? It didn’t
matter if she did a shoot with us or not, as there are plenty of competent
professionals out there who would have given her great, usable pictures
for the money. It’s just that, ironically, those professionals
don’t give away what they have earned through hard work and investing
in their careers themselves. Most professionals have nothing to gain
by working for free, and working with an inexperienced model isn’t
going to be cost effective if they are trying to build a portfolio,
a development stage that most established professional photographers
and models are well beyond. Why work with an amateur when that portfolio
can grow from paying jobs with other professionals who are easier to
work with and who can deliver what you need?
Obviously, we don’t worry about TFP photographers cutting into
our market. They cannot compete with our work and their frivolous activities
only serve to make us and other professionals look better. What’s
annoying is that the uniformed and inexperienced are getting the wrong
idea, and they are not benefitting from it. There is a saying, and it
goes like this: All the practice in the world does nothing if you are
practicing mistakes.
You have models who don’t know how to model, and have no incentive
to learn. You have photographers who don’t know photography, and
they don’t need to learn how because they are giving what they
call photography away. It is the blind leading the blind in a crowded
circle going nowhere. If you don’t bother learning and all that
you do is practice, more often than not you are practicing mistakes.
Some of the professional credits and tear sheets that we have seen circulating
portfolio networking sites from both aspiring models and guys with cameras
are almost a parody of the real modeling industry. Is it a professional
accomplishment to land in Maxim’s hometown hotties or FHM’s
equivalent? Well, did they get paid? If it’s possible for someone
to submit a snapshot of an aspiring model from a disposable camera with
no pay for either the model or the photographer and no photographer
credit printed, does being published in this way constitute a professional
accomplishment and give you a real tear sheet? We say no. Just like
opinions, you have to consider the source, and when a publication is
publishing any pictures of pretty girls regardless of their quality
or the photographer who takes it, we have to say once again that you
have to consider both the source and the company that you keep. Go ahead,
go get published in those. Just don’t call it a tear sheet, and
take it for what it really is.
Although this article is about TFP’s, we are going to touch on
how model and talent agencies fit into this puzzle. The truth is, most
model and talent agencies frown on TFP and will not recommend it for
the models that they represent. At first, that might seem great, but
you must consider the motivation behind any good advice that they give
to their models. It seems that the process of photographers working
with agencies is very political, and we know this first-hand from dealing
with agencies here in Tampa Bay.
Aurora PhotoArts and other professional photographers that we know and
work with do not do TFP. We are too busy getting paid for our professional-quality
work to deal with anything for free. This said, we have come up with
professional alternatives to this TFP mess.
ESPY Reduced Rate Model Test
Photography
For ASPIRING
MODELS, we have our popular ESPY Reduced Rate Model Test
Photography Sessions. It’s low cost and high quality for the best
value. Those beginning models can get professional pictures from experienced
professional photographers who have been working and specializing in
model portfolio photography for years. The models will get good instruction
and learn good habits, too. We also have a related program that ESPY
leads to called First Look, but I am not at liberty to discuss details
about this program or what it entails here in this article or on the
Internet. ESPY has proven so effective, with the picture quality being
the same as our other services, that professional models have bene using
it for years to get extra, professional quality pictures for their modeling
portfolios and composite cards. For those professional models, however,
we now have something that finally beats TFP at its own game, and it
works. It is the professional TFP Alternative, known as our ongoing
Aurora PhotoStock Stock Photography Program.
Aurora PhotoStock
Stock Photography Program
The professional TFP Alternative with quality and earning potential
For PROFESSIONAL
MODELS with established portfolios and careers, we have
this. Our ongoing stock photography program is the professional TFP
Alternative for professional models. Here’s some of what the program
offers:
TFP Terms.
You will get professional
portfolio quality pictures and tear sheets at no cost other than the
time spent working on the photography session and the gas and supplies
expended doing it.
Professional Quality.
Here is where our
program rises above TFP. You get the same, high quality work that Aurora
PhotoArts is famous for, at no cost.
Earning
Potential.
There has to be
a catch, right? As we’ve stated, it’s not cost-effective
to give away anything for free. That is, unless, you are developing
and investing in a massive stock photography library with the goal to
sell the images to companies, art directors, and ad agencies. What happens
when the image sells? The model not only earns money, but gets a tear
sheet for their portfolio, too. Ultimately, that’s what makes
this program worthwhile and a sincere professional alternative to TFP.
Excited yet? We
are! Developing our photography stock makes everyone money in the long
run and fulfils the potential of what TFP is supposed to be. Will we
limit this to professional models? While we will state that this is
for professional, established models only, we won’t discriminate.
If we feel that a model has the look and talent that a session needs,
we will consider them. Just don’t hold your breath for this to
happen, though. It will be a rare exception. Ultimately, however, it
is highly unlikely that an inexperienced model with snapshots in their
“portfolio” isn't going to be much of a professional threat
to professional models with quality portfolios and tools that they have
invested in. It’s the same with photography, and is one reason
that we feel that TFP photographers are not much of a professional threat
to us. In the end, the market balances itself out like it should, and
discrimination doesn’t even factor in.
I am guilty. As
a photographer, I did TFP from time to time many years ago when I was
building my first portfolio. I had a professional attitude and professional
aspirations about it, however, and worked with many professionals who
helped me work on my skills and eventually corrected what I was doing
wrong. When I went pro, I started to make money with my work and found
that I didn’t have much time or motivation to do free shoots anymore,
although I’ve always loved photography and working in this industry.
Because I paid my dues, worked hard, and invested thousands of dollars
of my money and thousands of hours of my time into my profession, I
am now a professional photographer who is more than a match for anyone
in this market and who does work that is much better than average. I
am not, by far, the best photographer in the industry or in Florida
for that matter, but I can honestly say that I am proud of my work,
that I know what I am doing, and that I can sleep easily at night knowing
that my clients get more than what they pay for. I I actually CARE about
my clients and the job that they pay me for, and have the experience
and skill to deliver even more than what I promise. My clients will
speak for me, as well, as they are all happy with their photography
investment and Aurora PhotoArts has the highest client satisfaction
and support ratios in the industry. I have lost count how many times
I have had clients thank me and my company for what we have done for
them. We gave them pictures that worked for them in return for their
investment.
As far as being the best, is it is possible to qualify such a label
with so many different tastes and opinions (art is almost impossible
to measure in any way)? Well, time will tell. I have the potential to
be the best photographer in the United States, but it’s going
to take time, learning more, and a lot of hard work to get my career
to that point. That’s all that I can say for now. I can say that,
presently, through feedback and with hard data, that the Aurora PhotoArts
web site is the most effective photography services marketing web site
in this market, and I eagerly look forward to seeing anyone try to top
it. I’ll also say that Aurora PhotoArts is a top photography company
with a pronounced and obvious leadership of the photography market in
Tampa Bay, and that’s where we belong. We’ve worked hard
enough to get here. No one else does what we do quite as well or can
offer clients what we have to offer, and that makes us one of the top
photography services values in Florida, and, dare I say, the United
States.
Don’t sell yourself short. If you are a professional, you owe
it to yourself not to work for free, and to demand the same professional
courtesy, high quality standards, and excellence in others. If you are
a working professional, can you honestly say that you can stay in business
as a working professional by giving everything away, or do you support
a hobby by working a day job in an office somewhere? What have you done
to improve the photography and the modeling industries today? Only by
helping others and the industry will you help yourself.
That makes me think of a term that I came up with and have been working
on called “collaborative competition”, but that’s
something that I’ll save for another article.
The
opinions expressed in this article are those of the author and are not
necessarily those of Aurora PhotoArts, our clients, or our professional
affiliations.